Category Archives: For Health Businesses

How to Brand Your Business to Get More Sales

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For your business to succeed, you need a marketing plan that works (and works well) week by week.

Marketing does for your business what food does for your body.
It’s FUEL — and without it, your business will die.

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Social media marketing can be a very effective way to market, it can also be
incredibly deceptive (and dangerous) to new business owners, who feel that posting
on a regular basis is marketing.

If it’s bringing in 3 or more new customers/members each week — then yes, it’s working.
But if you can’t answer YES to that immediately, then it’s really important to take a deeper look.

On Thursday, June 22nd, I am teaching a free workshop on BRANDING — but also branding as an important piece of a marketing SYSTEM that directly brings in new clients and customers. (Directly, as in this week, not perhaps, maybe, one day in the long distant future :)

http://HeatherMadder.com/brandclass

Any business owner that doesn’t have a clear and distinguishable brand online that is getting them regular clients and customers should be there.  So, if that’s you, I really want you there!
This is something anyone can learn and it’s easy to implement.

Effective branding has these three qualities…

1. Speaks directly to your true match clients and customers
2. It’s linked to a working system to gather information
3. It runs seamlessly throughout all the pieces of your business.

Also, it’s something you absolutely love and feel proud of!
You want it to truly represent you and what you do.

If you feel a little bit embarassed about your website, or you said yes to a logo
design you didn’t fall head over heels with, but it was all you could afford — you definitely
want to come to this class!

I will teach you my method to get branding that you LOVE for the best value so you are
truly proud of your business and feel it’s the real you!

Excited to see you there >> Http://HeatherMadder.com/brandclass

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Natural Radiance with Immortelle Anti-Aging Blend

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Immortelle Anti-Aging Blend can keep your skin looking smooth, radiant, and youthful.

If you are looking for a natural way to lessen the presence of fine lines and wrinkles, then the Immortelle essential oil blend was created with you in mind. Immortelle Anti-Aging blend can help reduce the appearance of fine lines and wrinkles when applied to the neck, face, and décolletage.

This is one of my favorite oils and I use it at least three times a day around my eyes!
Plus, the entire skin care line :) (of course!)

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Click HERE to learn more about the benefits and uses of Immortelle.

 

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May 19, 2017

HowIgothooked

HowIgothooked

(Get my new E-book (free) 101 Uses for Essential Oils that Will Blow Your Mind!)

You may know that I personally love essential oils and also have a large wellness community, but you probably don’t know how it got started and the personal problems I had that got me hooked on the oils in the first place

Here’s the untold part of the story…

In 2010, I had been a struggling author and talk radio show host for five years (making about $50 a month) who at long last was introduced to the world of internet marketing and quickly found my fire.   Within a year, I had sold over 6 figures of products and programs and in 2012, I had created my own systems to help other wellness businesses develop products, and market and sell them online.

I loved the work I was doing. I had great clients and I was making more money than I had ever dreamed of, but … almost no one knew I was suffering terribly from post traumatic stress due to childhood trauma.

I was mostly silent about this issue and trying to handle it on my own.

My life was beyond my wildest dreams.  I had a great husband, four amazing kids and a thriving business, but I felt so awful inside, and I was struggling to make it through each day.  I was constantly fighting emotional pain, low energy, and anxiety.

One day a friend sent me a box of essential oils and I literally said out loud, “This is weird.”

Then I opened one of the bottles and the aroma of fresh oranges filled the air. My low spirits lifted immediately and right then and there I was hooked.  If something so small could help me feel this good, I needed it!

I signed up for the monthly purchasing program and for the next year I used oils religiously.  I craved them like oxygen and began to count on them for so many things — sleep, high energy, immunity, emotional balance, and staying calm to I make it through my life day by day.

According to my husband, I began to sprinkle oils on everything in sight, including him!  He was a dentist and would feel under the weather about once a week from being exposed to so many germs from his patients.  As soon as he started taking On Guard, he felt great all the time and became a big believer, sharing the oils with his staff and patients.

The more I researched oils, the more I found.  They could literally do thousands of things!  (check out my new E-Book, 101 Uses for Essential Oils That Will Blow Your Mind
http://HeatherMadder.com/oils

*Digestive support
*Boost metabolism
*Clear breathing
*Cooking, cleaning, detox
*Healthy Skin
*Repel insects

I looked forward to my order arriving every month.  We started using vitamins, hair care, skin care, all the products were toxin free, high quality and creating a long last a wellness environment for me and my family.

About a year later, I was upstairs in my house — I still remember where I was standing —

and the Voice of Inspiration spoke to me and said, “Sell essential oils.”

“How?” I wondered, but I decided to take action on the prompting, even though I didn’t know the answer.

The next week I called my coaching clients and shared with them how much the oils had done for me and I offered them essential oil kit options along with coaching packages from me.

I enrolled about 25 people during the next few months and then simply went back to the world I knew–business coaching.

A few months later, checks were still rolling in from dōTERRA even though I wasn’t selling oils at the time.

First $100, then $200, then $400.  I called it “mad shoe money” back then because extra surprise spending money showed up in my mailbox each month.  When a $764 check arrived, I was so intrigued, I called my friend who had recently started the dōterra business to ask her what in the world was going on with this company.  She told me how fast the oil business was growing and how many people’s lives it was changing. I soon realized checks were coming to me because the people I had enrolled were still buying oils and recruiting other people.  They loved the products like I did — that was obvious.

I decided to give the business a try for two reasons.

The oils had done so much for me and I knew that it was going to work.  They had changed my life and I wanted to be involved in something that would do the same for others.  If other people loved them half as much as I did, they would keep buying.  Secondly, I wanted to be a part of a larger community. I had been in business for myself all this time and I worked hard–really hard for everything I had.  If I ever took time off, my income would stop immediately.  I craved support, help from a community, and a secure financial future I could count on.

Shortly after my commitment to build the business, I rose to the top ranks of the company and I never looked back.  In 2014, my husband David sold his dental practice and began to build dōTERRA with me as a joint partner and now my kids have both parents at home full time who build a life mission around our family and we’ve never been happier!

Today, this wellness community (a gift from God and the hands of so many others!) sells $25 million a year and reaches into 35 countries.

It all started when a single drop of orange oil lifted the weary spirits of a struggling woman.

Today, I am blown away by what the oils have done for me, my family and so many people we know.

That’s why I am so excited to share them with other people, and you’ll notice that I’ve been talking about them more and more right alongside my coaching programs, because they are a TOOL you can use to enhance every single aspect of life.  Plus, the purpose we have found in empowering other people’s lives brings us true fulfillment and we want to share that!

Every day we make an effort to express our gratitude for what we have and thank God for leading us here, because He knew the way.

He knew a drop of orange would lift the spirit of a silently struggling woman and I needed the oils for my healing journey.  He knew I’d follow the direction I had been given — sell the oils, even though I didn’t know how.  He knew mad shoe money would turn into a full time career for both me and my husband.

If you’re reading this and you’ve been struggling with emotional burdens, low energy or health issues, or you’ve been interested in oils, why don’t you send me an email and we can chat.

Who knows what might happen for you.
I can send you some info and samples and will be right there to take great care of you!

I’m so grateful to the person who sent me a box of oils several years ago and I want to be that person for others.

Huge, life changing journeys can often be traced back to a small starting point.

http://HeatherMadder.com/oils

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My Kids Essential Oils Routine (I took these out of their room!)

How My Kids Use Essential Oils

How My Kids Use Essential Oils

 

 

 

 

 

 

I am creating a WELLNESS HOME for my family, because I want my kids to be bathed in everyday practices that are so familiar to them, THRIVING is a way of LIFE!
(we don’t just use essential oils when we’re sick, we practice wellness each and every day!)

If you’re a Madder, Feeling GREAT is a family standard!

I bet you want that for your kids, too!! So you’ll be interested in watching this video to see how
we have integrated essential oils into our family practices.

Direct Video Link: https://youtu.be/rql_5M6KRtY

My kids have picked up on it and now they DO IT THEMSELVES!

I went into their room to and grabbed their oils to create this videos :)
but I plan to have them back before they get home…

If you would like a free wellness consult where you can chat with someone and then get some samples of essential oils, please visit click HERE.  Direct link! >> https://goo.gl/forms/ZWqH5daknmDt0rcC3

 

 

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How to Grow Up with Your Business

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When you want to run a successful business YOU have to grow up with it.

You get to face every fear you have. All your insecurities rush forward. Your jealousy and blame patterns come to greet you & everyone who talks to you.

Your results reveal themselves clearly in black numbers on white screens.

Business is the best way to grow into your own fullest POWER and CAPACITY.

It is the great reflector of yourself, 2nd only to parenting.

If you suck at it, you know, because the zeros will tell you, and they can’t be ignored.

When YOU EXPAND, you’ll see it right away, because the growth will reflect that change in the balance sheets.

Every day your business asks you the same question: WHO do you want to be today?

And tomorrow, it will show you how you answered.

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Biz Tip: Let Go of People Who Are Not Your Ideal Customers

Let go of people

When you do any kind of marketing, you are always speaking to your ideal clients and customers, and no one else.

These are people who genuinely want to hear from you. They appreciate what you have to say.
They implement what you suggest.
And get success from what you are teaching or selling.

When you create anything for you business, have this group of people in mind.

New business owners, who are still weeding out doubt, often have the people in mind they are afraid of receiving critique from, instead of appreciation.

Never, ever, ever adjust your marketing to fit “non ideal” people lingering in your orbit (or your head.)

These people are not actually in the market for what you do and therefore not likely interested in what you have to say (which makes them common critics.) These can even be family members, friends or acquaintances.

Since this is not your crowd, why would you tailor what you do and say in order to please who aren’t interested in you? (That’s a low vibe game my friend without a victor.)

My unspoken agreement with the non-ideal people on my email list, social media streams, and live audiences:

I feel morally obligated to speak to my right match people all the time.

If you are *not* a right match person for me (and you’re here), I feel YOU are morally obligated to congregate in the places that genuinely fit for you.

We good?

Remember the certainty you have about what you do comes out in direct and indirect ways in everything you create.

The more solid you are in your own value, the more stable your business is going to be.

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Biz Tip: My Non-Stress Business Strategy

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Instead of overwhelming myself with too much to do…I developed a certain strategy in my business. I want to share it today, because when I am asked “How are you not stressed out & away from your family, while you run a business?” This is my answer.

FIRST, I identify the SUCCESS STRATEGY to Create What I Want.

It takes some time to come up with this.

I find myself going to people who have already been successful in what I want to build. I read the trends from the company, research experts, and look at the stats. As I make my plan, I run it by the most successful mentors I can get ahold of and get their advice.

I never let people advise me who haven’t ALREADY CREATED what I am creating. The well meaning, but under-qualified don’t have a vote.

I often draw on large sheets of paper on my kitchen counter or take a dry erase marker to the wall of mirrors in my bathroom. I start scribbling and mapping with squares and arrows and writing out the STEPS to get me there. I usually do this part alone because it probably looks somewhat mantic, lol, but mostly because I have to give it total focus. My whole mind and hands are engaged. I can go through a whole stack of papers, scribbling shapes, writing, re-writing, scratching it out freehand until it feels just right. I have to get inside the feeling of it. And then transfer that feeling into

SIMPLE STEPS that are MEASURABLE to PEFORM.

As I get clear on those steps, I next create “check-points” for them.

Who am I going to engage at each of these points?

What are the “threshold points” to getting them accomplished?

What are the blocks that will stop this step from happening?

After I write it out, I go into the testing phase.

I make myself perform the steps over and over and over again, perfecting as I go. I do everything I ask other people to do.

I learn by DOING it myself–so THIS is essential.

And I look at the RESULTS along the way.

What are the conversion rates?

What works the best? What are the benchmarks and roadblocks?

Where does this fail? What could be better?

After I gauge the results, I go back and fine tune the steps.

So…develop an OVERALL STRATEGY. Then outline…

BASIC STEPS to Complete the Strategy.

Then I TEACH the steps and strategies to everyone in my organization.

I make sure the instruction is:

1. Easy to understand and can be re-explained in COMMON WORDS.

2. It’s simple enough they WILL ACTUALLY DO IT.

3. Everyone is CONNECTED to the TOOLS they need to ACHIEVE IT.

4. They RECEIVE an INCENTIVE for performing it (at least in the beginning.)

5. They can REPORT on their progress and get help when they need.

Then, as my teams run the strategy I ask them how we can make it better.

They are the very best advisors–and the people whose voice matters most!

I try to stay away from things that people can’t duplicate or teach themselves, don’t get overall results, brand-new things that aren’t well tested, or things that I don’t feel inspired to do…

Honestly, there are a LOT of things in my business that I don’t do.

But that’s important to me also.

LET GO of what doesn’t work for me or my family to follow hard after WHAT DOES.

I really feel that we can be successful at what we want when we understand THE SYSTEMS that create our success.

And we can break those systems down into MANAGEABLE Steps.

No one wants to achieve something great, and be worn thin and stressed out while they get there.

And most people don’t want to be led by someone who isn’t LIVING in a peaceful, happy, values-based manner.

At least for me, this personal business plan is what helps me create what I desire and show others … YOU CAN DO THIS, too!

and we can be HAPPY and solid along the way!

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It’s Your Time

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A lot of people tell me they don’t feel qualified, or good enough, to follow their dream.

They want to write a book, but they don’t know if they have something valuable to say.
They want to start a business, but they don’t know if they;ll succeed.
They want to be a coach, but they didn’t get their degree, so they don’t feel qualified.

Because of their doubt, all these dreams get put on a shelf and saved for later and they won’t take them down until they have some guarantee they are good enough to succeed.

Nonsense.
Your head is sabotaging you.

If you have THESE 3 THINGS, You already have what you need to begin.

1. DESIRE–and that is key. (Keep reading, more on this below.)
2. A KNOWING INSIDE that this is right for you, (and it’s alright if there’s fear around it.)
3. WORK ETHIC to take the right steps and hopefully, you get aligned with someone who has a MAP to show you the way.

That’s it, sunshine. That’s all you need to have to begin.
But for the natural mind, it’s not enough to satisfy the demands of your ego.

The ego wants some kind of certainty that this is going to work out and in that request, we are deeply mistaken because we are asking for something we only qualify ourselves to receive ALONG the way.

I doubt there has been anyone who created anything on the planet — who started with the certainty that what they were about to do was going to work who did not face doubts if they were good enough to do it.

We don’t even need these things — that’s just your head trying to hurt you.

Here’s what you really need instead.

1. DESIRE to rev up the machine and 2. WORK ETHIC to take us to the next steps.

For example, the DESIRE to be a coach causes us to share it with a few people and work ethic tells us, yes, it’s time to follow up with them. We get one client. They only want to trade services, not pay us. But as we trade services with them, we see that they got some positive changes from spending time with us and we lap up that evidence as validation that YES, we are on the right track and it’s time to put it into higher gear.

So, we share our coaching service with more people, and oh my goodness, even put it out there on Facebook in front of God and everyone that WE — DO — COACHING — for MONEY (gasp, I hope my relatives aren’t reading this!) and then we sweat for the next few hours until, oh hey, someone has messaged us and wants to pay us $50.

That’s 50$ of evidence.
They get good results.
More evidence.
We get more clients.
More evidence.

A few thousand dollars and some success stories later, and we’ve not only got some certainty, but we’ve got LAYERS to our CERTAINTY (from the results) and now, you’ve got yourself a business.

Did you start with all that confidence? No.
You gathered it.

You get it along the way and that’s why I am telling you, that DESIRE is enough to start the gears and WORK ETHIC will take you to the next steps.

If you feel a desire inside to write a book– THE BOOK wants to be created by you.
If you hear music in your head, THE MUSIC wants to be written by you.

The fact that you feel it inside, means that it wants to be born into the world.
Things are created SPIRITUALLY, and then they manifest PHYSICALLY.

There are a lot of book ideas that haven’t come to anyone yet, because there is no place for them in the world yet.

THE FACT THAT YOU FEEL THE DESIRE, is ALL THE PERMISSION YOU NEED.
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I got really serious in business about 5 years ago.

Here was my resume at that time.
1. Mom of 4 kids (who were amazing when they came to us.)
2. College Drop out
3. No Work Experience

Wow, the job offers were just pouring in… (I just threw up in my mouth.)
I had ONE THING …. DESIRE.
Okay, two things. DESIRE and WORK. I was willing to work and work and work and fail and work and try something without even the slightest awareness that it would succeed for me.

It was enough.

I was too ignorant to calculate if it was going to succeed or not, and no one was more surprised than me when people started following me and buying my stuff.

In the past five years, thousands of people all over the world have attended my trainings, joined my doTERRA wellness community and and I’ve had a close look into many of their lives.

I can tell you from a LOT of observation ….
PEOPLE WHO ARE WILLING TO MOVE WITHOUT a guarantee, are the ones succeeding.

They work with abandon. They throw themselves IN and they’ll take action waaaaay before they feel qualified. I love that.

The definition of “courage” is “ALL HEART IN.”

One of my favorite examples of this is PETER from the New Testament.

He’s passionate, and a tiny bit reckless. He’s lover and a fighter.
He’s the guy without a plan, but when His gut tells Him to go, he moves.

I love that when the guards came for Christ, he got so upset that he lopped off an ear.

Never you mind that he had been told this was going to happen and there was a group of surely 
armed men around him, no…he just felt the passion of protection and the sword went flying.

I love that he fell asleep when Christ asked Peter to wait wait with him. The single most important event
in the history of the world is occurring a stone’s throw away and Peter’s catching some zzzzz’s.

I love that he denied knowing his leader three times and wept over it and still went on to lead the Christian movement.

Peter acts–sometimes without thinking, and things still manage to work out for him.

He is the most relate-able apostle, the leader for the everyday man and woman.
One of my very favorite parts about Peter’s life happened just before Christ left him in charge.
Here’s what went down..

After their leader’s death, they prepared the body, laid him in the tomb and in no less 
than 3 days, Peter said, “I’m goin’ fishing.” Several others followed him.

Maybe the crew didn’t know they were going to carry on his mission after he left, but once He was gone, they scattered.

Back on the boat, they fished through the night and caught nothing.

In the morning, a man called to them and said, “Children, did you catch
 anything.”

They hadn’t. The man (whom they still didn’t recognize) instructed them to cast the net onto the right side of the boat and their net was soon bursting with the amphibious prize.

And then … the revelation.

It was their Leader.
Christ was there.

Upon hearing this, Peter did something very amazing …very cool and SO VERY … um, PETER.
He grabbed his coat (he was naked) and….

He threw himself into the sea.
I had two thoughts when I read this.

1. I didn’t know that people fished naked.

2. I LoooooVE PETER.

The guy is just pure heart.
He recognized his LORD, and nothing could hold him back, not even freezing cold morning sea water.
I’m thinking Peter could have traveled a little faster to Christ rowing the boat, rather than swimming.

But calculated thinking at that one particular moment would have held back his first impulse,
which was to MOVE

LOVE, DESIRE, PASSION, COMMITMENT — It moves us to action.

The plans and guarantees come later. I don’t know all the reasons why did Christ chose Peter lead the church, especially with so much human-ness he seemed to carry. But I have to believe that HEART was a part of it.

He had a huge calling ahead of him and the point of this whole thing is that HE — WAS — ALREADY — QUALIFIED.
He didn’t know that in the beginning, but he didn’t need to know it. He was going to have his refining experiences and the evidence would come later.

He would succeed at what he came to do. But he didn’t know that either.
The steps would be revealed.

He would actually die during his mission, but he certainly didn’t need to know that.
(Good thing, because that could really mess with your head.)

It seems to me that on our earth journeys we are operating on a ‘need to know’ protocol.
What do you “need to know’ to get started?

1. Do you have a DESIRE?
2. Do you feel you are pursuing the right path for you?
3. Do you have THE NEXT STEP. (not the whole map, just the next thing you are to do.)

If you do, you’re good to go baby, so, stop sweating it, and don’t over think everything ,
or you’ll be stuck on a boat forever waiting for the plan, when the most exciting adventure is waiting for you at sea.

Peter’s calling showed up, and he threw himself into it.

He succeeded–because he was willing to GO when it was time.
So…If you’re calling is here … how about you?

It’s your day to take a dive.

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Master Class Oct 20th & 21st

getitdonefbad

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You’ve been dreaming, planning and praying…and now, it’s finally time to get it done!

http://HeatherMadder.com/biggoals
Register for my all-new LIVE master class on October 20th and 21st!

Oh and here are a few things I’ll help you do at the training!

>> Create a 60 Day Plan to outline exact steps to achieve your goal!

>> Make it air-tight! Be sure you have the very best tools & strategies.

>> Top #3 reasons why people fail & how to easily avoid it!

>> Get your spouse on board to support you (instead of question you!)

>> How to silence your nay-sayers in public and in your head!

>> Believe in yourself & stop doubting if you can do this — for good!

>> Get to High Production so you can go 100mph the moment you sit down to work!

>> How to dance right through those “drudgery tasks” you don’t want t (but you know they help you!)

>> Eliminate common distractions & time drains and keep a clear inner space!

>> Find the small windows of time in your day to work (you have them!)

>> Simple energy tools to help you stay at your highest vibe!

>> Best practices of busy entrepreneurs to keep your mind clear & body healthy!

>> Top #3 Mom Hacks to keep family running smooth while you’re in hyper drive!

>> The #1 thing to DO when you’ve lost your faith & you’re feeling low and all failure-ish and you need to get back up again!

>> How to delegate, hire help and say a polite “no” so you’re only doing the work that’s really yours to do!

This could be the day that changes everything!

Http://HeatherMadder.com/biggoals
$100 product give-away at the event!

I can’t wait to meet you, so register and then send me an email and say HELLO!

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3 Tips to Make Sales Faster and Easier

In this video, I’m bringing you a little tough love.

Like a friend who gives it to you straight in order to help you, I want to tell you if you don’t know how to sell, you’re probably not going to make it.

Sadly, sometimes people get so busy creating pictures and writing content, they forget to create CASH  — and you can’t pay your electric bill with likes.  >> http://tinyurl.com/hdtzq22

In this video, you’ll learn …

    *How to address fears when it comes to asking for the money
    *What to say in sales session
    *How to answer the tough questions
    *How to feel comfortable and confident in every situation

Plus much more.

You really can do this.  You can SELL and be great at it!  You need a little coaching and also a PLAN — one that will work and that’s customized for your business.

Create a "This Will Work" Sales Map for Your Business HERE

At this link, you can get access to a $1 guide that will reveal my four step process on crushing sales and make it fun. In fact, soon you may even ENJOY the “sales” part of business.

You can double your business in the next twelve months.
Or triple it.  You really can.  (I dare you!)

Happy Watching! 

Here’s that link again >>  http://HeatherMadder.com/customers

Remember that over 80% of businesses fail in the first five years.

That’s not going to be you, because you do things like watch videos, download guides
face your fears, and work your bootie off!  Now, go get it!

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