Category Archives: Business Building

How to Brand Your Business to Get More Sales

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For your business to succeed, you need a marketing plan that works (and works well) week by week.

Marketing does for your business what food does for your body.
It’s FUEL — and without it, your business will die.

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Social media marketing can be a very effective way to market, it can also be
incredibly deceptive (and dangerous) to new business owners, who feel that posting
on a regular basis is marketing.

If it’s bringing in 3 or more new customers/members each week — then yes, it’s working.
But if you can’t answer YES to that immediately, then it’s really important to take a deeper look.

On Thursday, June 22nd, I am teaching a free workshop on BRANDING — but also branding as an important piece of a marketing SYSTEM that directly brings in new clients and customers. (Directly, as in this week, not perhaps, maybe, one day in the long distant future :)

http://HeatherMadder.com/brandclass

Any business owner that doesn’t have a clear and distinguishable brand online that is getting them regular clients and customers should be there.  So, if that’s you, I really want you there!
This is something anyone can learn and it’s easy to implement.

Effective branding has these three qualities…

1. Speaks directly to your true match clients and customers
2. It’s linked to a working system to gather information
3. It runs seamlessly throughout all the pieces of your business.

Also, it’s something you absolutely love and feel proud of!
You want it to truly represent you and what you do.

If you feel a little bit embarassed about your website, or you said yes to a logo
design you didn’t fall head over heels with, but it was all you could afford — you definitely
want to come to this class!

I will teach you my method to get branding that you LOVE for the best value so you are
truly proud of your business and feel it’s the real you!

Excited to see you there >> Http://HeatherMadder.com/brandclass

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Natural Radiance with Immortelle Anti-Aging Blend

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Immortelle Anti-Aging Blend can keep your skin looking smooth, radiant, and youthful.

If you are looking for a natural way to lessen the presence of fine lines and wrinkles, then the Immortelle essential oil blend was created with you in mind. Immortelle Anti-Aging blend can help reduce the appearance of fine lines and wrinkles when applied to the neck, face, and décolletage.

This is one of my favorite oils and I use it at least three times a day around my eyes!
Plus, the entire skin care line :) (of course!)

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Click HERE to learn more about the benefits and uses of Immortelle.

 

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How to Turn Setbacks into Huge Advantages!

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There is so much you can learn from setbacks, which frequently turn out to be huge gains, but only if you handle them …. juust right. (If not, ouch!)

Some of my biggest gains came right after breakdowns, which woke me up to a better direction and led me to a course that was far better for me in the long run.

When you have setbacks, there is one thing you definitely want to avoid…I talk about that on the video… and three things you want to employ RIGHT away to make it through!

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Here’s a direct link to the video, watch it and tell me what you think!
https://youtu.be/-OXZ19EXn_4

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May 19, 2017

HowIgothooked

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(Get my new E-book (free) 101 Uses for Essential Oils that Will Blow Your Mind!)

You may know that I personally love essential oils and also have a large wellness community, but you probably don’t know how it got started and the personal problems I had that got me hooked on the oils in the first place

Here’s the untold part of the story…

In 2010, I had been a struggling author and talk radio show host for five years (making about $50 a month) who at long last was introduced to the world of internet marketing and quickly found my fire.   Within a year, I had sold over 6 figures of products and programs and in 2012, I had created my own systems to help other wellness businesses develop products, and market and sell them online.

I loved the work I was doing. I had great clients and I was making more money than I had ever dreamed of, but … almost no one knew I was suffering terribly from post traumatic stress due to childhood trauma.

I was mostly silent about this issue and trying to handle it on my own.

My life was beyond my wildest dreams.  I had a great husband, four amazing kids and a thriving business, but I felt so awful inside, and I was struggling to make it through each day.  I was constantly fighting emotional pain, low energy, and anxiety.

One day a friend sent me a box of essential oils and I literally said out loud, “This is weird.”

Then I opened one of the bottles and the aroma of fresh oranges filled the air. My low spirits lifted immediately and right then and there I was hooked.  If something so small could help me feel this good, I needed it!

I signed up for the monthly purchasing program and for the next year I used oils religiously.  I craved them like oxygen and began to count on them for so many things — sleep, high energy, immunity, emotional balance, and staying calm to I make it through my life day by day.

According to my husband, I began to sprinkle oils on everything in sight, including him!  He was a dentist and would feel under the weather about once a week from being exposed to so many germs from his patients.  As soon as he started taking On Guard, he felt great all the time and became a big believer, sharing the oils with his staff and patients.

The more I researched oils, the more I found.  They could literally do thousands of things!  (check out my new E-Book, 101 Uses for Essential Oils That Will Blow Your Mind
http://HeatherMadder.com/oils

*Digestive support
*Boost metabolism
*Clear breathing
*Cooking, cleaning, detox
*Healthy Skin
*Repel insects

I looked forward to my order arriving every month.  We started using vitamins, hair care, skin care, all the products were toxin free, high quality and creating a long last a wellness environment for me and my family.

About a year later, I was upstairs in my house — I still remember where I was standing —

and the Voice of Inspiration spoke to me and said, “Sell essential oils.”

“How?” I wondered, but I decided to take action on the prompting, even though I didn’t know the answer.

The next week I called my coaching clients and shared with them how much the oils had done for me and I offered them essential oil kit options along with coaching packages from me.

I enrolled about 25 people during the next few months and then simply went back to the world I knew–business coaching.

A few months later, checks were still rolling in from dōTERRA even though I wasn’t selling oils at the time.

First $100, then $200, then $400.  I called it “mad shoe money” back then because extra surprise spending money showed up in my mailbox each month.  When a $764 check arrived, I was so intrigued, I called my friend who had recently started the dōterra business to ask her what in the world was going on with this company.  She told me how fast the oil business was growing and how many people’s lives it was changing. I soon realized checks were coming to me because the people I had enrolled were still buying oils and recruiting other people.  They loved the products like I did — that was obvious.

I decided to give the business a try for two reasons.

The oils had done so much for me and I knew that it was going to work.  They had changed my life and I wanted to be involved in something that would do the same for others.  If other people loved them half as much as I did, they would keep buying.  Secondly, I wanted to be a part of a larger community. I had been in business for myself all this time and I worked hard–really hard for everything I had.  If I ever took time off, my income would stop immediately.  I craved support, help from a community, and a secure financial future I could count on.

Shortly after my commitment to build the business, I rose to the top ranks of the company and I never looked back.  In 2014, my husband David sold his dental practice and began to build dōTERRA with me as a joint partner and now my kids have both parents at home full time who build a life mission around our family and we’ve never been happier!

Today, this wellness community (a gift from God and the hands of so many others!) sells $25 million a year and reaches into 35 countries.

It all started when a single drop of orange oil lifted the weary spirits of a struggling woman.

Today, I am blown away by what the oils have done for me, my family and so many people we know.

That’s why I am so excited to share them with other people, and you’ll notice that I’ve been talking about them more and more right alongside my coaching programs, because they are a TOOL you can use to enhance every single aspect of life.  Plus, the purpose we have found in empowering other people’s lives brings us true fulfillment and we want to share that!

Every day we make an effort to express our gratitude for what we have and thank God for leading us here, because He knew the way.

He knew a drop of orange would lift the spirit of a silently struggling woman and I needed the oils for my healing journey.  He knew I’d follow the direction I had been given — sell the oils, even though I didn’t know how.  He knew mad shoe money would turn into a full time career for both me and my husband.

If you’re reading this and you’ve been struggling with emotional burdens, low energy or health issues, or you’ve been interested in oils, why don’t you send me an email and we can chat.

Who knows what might happen for you.
I can send you some info and samples and will be right there to take great care of you!

I’m so grateful to the person who sent me a box of oils several years ago and I want to be that person for others.

Huge, life changing journeys can often be traced back to a small starting point.

http://HeatherMadder.com/oils

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Three Key Things to Achieve Your Goals (New video!)

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Hey, hey, I made this new VIDEO for you to give you not only HOPE, a clear baseline list  list of the must have things to make your goals happen!  If you have these three things, you can make it. (You really can, so stop doubting it all the time)

#3 may surprise you a little, and sometimes people are surprised to have a business coach talking about stuff like this, but it’s true, and deep down, I think people agree with it.

Direct link here >> https://youtu.be/gbgJVrSka0E

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I Have All The Tools I Need To Succeed

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If you’re creating big goals, but you never seem to get there, try this…
Instead of changing your whole life in one day, try changing your life DAY by DAY, because small steps, over time, create huge results.

For example, you don’t have to quit your day job to write your book. Instead, create a one hour window each day and do the most productive things with the hour you have.

When you make something too big, you put psychological weight on it and people avoid things that feel heavy to them (even they we want what it contains.)

Yes, you do want an overall vision, but nearly all of your focus is going to be spent on the daily steps.

When I am coaching my team, I ask this question at the end of our sessions: “What’s your Top 3?”

The Top 3 are the MOST PRODUCTIVE next-step actions that are going to get them where they want to go.

There’s a lot more about this very thing on my webinar >> How to Achieve Your Biggest Goals in 60 Days!

We cover a lot of ground in our calls together and I want TOP 3 to be fresh in their brain, so right when they hang up the phone, they have laser focus on the most productive tasks first.

A healthy business (and a healthy life, body, marriage, anything…)
comes from executing the Right Steps, with High Efficiently, Over time.

So, if you want to eat healthier, you might not want to go full-fledged organic over the weekend and throw out all the bread. It’s too much.

Eating healthier begins with one single decision in the morning to choose an apple instead of a doughnut for breakfast.

That one small decision leads to a workout at the gym to keep it going.

You have absorbed the feeling of being “healthy” so you flow to the actions.

Small steps get you close to the FEELING of something.
The feeling of something gets you into the motions.

Some people believe that if they can’t pull out scriptures and read for 30 minutes in the morning, they’ve ruined their connection with God for the day.

But five deep grounding breaths can get you tuned in.
Hey, one half breath can do it if you’re really focused.

Sometimes we get the idea that we need these huge swaths of time for our goals, but what we need are small consistent swatches of attention.

EXPEDIENCE is a heavenly principle.

It means hitting the target.
It is doing the ‘exact amount’ with high accuracy.

If you never get around to doing what you want, maybe you made it too heavy.

Or you have planned to do more than is necessary.

Ask: What are the steps for *me* amount needed to accomplish this,
and just DO THAT.

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My Space

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I’m obsessed with high vibe, beautiful, calm spaces that feel AMAZING to be in.

So, here’s “the couch” in my office and the place where I sit until I am in my highest self.

I literally won’t plan my day, train my team, make decisions, or resolve conflict until I’m in my “highest self.” It’s a time for reflection or maybe, on occasion, a time out for grown ups, haha!

Each of these numbers represents a purposeful thing that brings high energy, every element is created with a purpose

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doTERRA Leadership: Be an Authentic “True North” Leader Downloads

Watch the VIDEO >> https://vimeo.com/208777669

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Love Your Space

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Before I sit down to work, I have a juicy routine that gets me all energized and ready to play hard

Great Music
Walk outside or workout
Meditation
Essential oils
Organized space (usually)
Specific Intentions I’ve written out like “I reach all the people who need me” or
“I get 10 hours of benefit for every 1 hour I spend at work”

If I jump into the day unprepared, I totally feel it. Less is accomplished. What I create is boring and lifeless and things drag on.

More gets done when ENERGY is high.

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How to Empower People

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Stop trying to make or influence people’s life decisions FOR them. Instead …

1. ASK THEM: WHAT do you WANT?

After they identify it …

2. ASK: WHAT ARE ALL YOUR OPTIONS?

Let them list ALL the possibilities (and suggest some they might not see)

3. WHICH DO YOU FEEL IS RIGHT FOR YOU?

Let the decision come from inside of them, with their own resources and innate power. If they need coaching, new ideas, more options, or help with blocks, OFFER it. But THEY MUST CHOOSE ON their own.

Once they decide…

4. ASK: WHAT ARE YOU GOING TO DO NEXT? and perhaps…WHAT SUPPORT WOULD YOU like FROM ME?

Say yes (or no!) to their specific requests. REQUIRE that they ASK directly and specifically for what they want with your involvement and do exactly (only) what you said you would do.

THIS IS A GREAT MODEL FOR EMPOWERING PEOPLE, rather than enabling them.

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